Case study · Launch System

Tajiri Realty

From The 6ix Home to Tajiri: a five-year-old real estate business given a name, an identity and a presence people take seriously.

Came with: “I think I need a rebrand. I just need a logo and pictures.”

Tajiri Realty
Client

Tajiri Realty (formerly The 6ix Home), Busola — Toronto realtor serving local and international buyers, sellers and investors

System

Launch System, then Visibility

What we did

Brand strategy · Naming · Logo & visual identity · Creative direction · Content production · Social launch strategy · 2026 brand shoot

Partners

The Details Company & JOP Studios (production) · TP Artistry & Cutish (glam)

What she asked for, and what she needed
01

What she asked for, and what she needed

Tajiri walked in asking for a logo and pictures. The two real problems were a brand identity that didn't say anything and a brand presence too thin to build trust on. So we started with strategy: who she serves, why her, and what the name should promise.

A name that means wealth, a mark that means support
02

A name that means wealth, a mark that means support

Tajiri means wealth. The new logo carries a sturdy pillar: stability, trust and support for people building assets. The identity, the feed revamp and the launch strategy were built to say one thing everywhere, and the launch landed on the business's fifth anniversary with a webinar and giveaway to bring the audience along.

Two years on: visuals that do the talking
03

Two years on: visuals that do the talking

In 2026 Busola came back for a brand-presence shoot. We defined the look and feel, planned the styling to match her positioning, directed every pose and angle on set, and delivered a full gallery of images and video for her website, listings, flyers and Instagram.

Where it landed

Tajiri launched on its fifth anniversary with a new name, a logo built on a pillar (stability, trust, wealth) and a feed revamped to match, then came back in 2026 for a full brand-presence shoot. The launch film is still the most-liked client post on our Instagram.

“Together we've turned dreams into addresses and aspirations into reality. Here's to five years of making homes and building legacy.”Busola, founder, Tajiri Realty — launch film
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Follow the project on Instagram: The launch film · Feed revamp · 2026 brand shoot

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