Kytura Naturals
A product campaign and founder series, planned and produced end to end in one VIP Content Day.
Came with: A product with a solid reputation and a founder who had never been on a set.
Kytura Naturals, Dr. Ann — a health and wellness product brand
Visibility System (VIP Content Day)
Concept & creative direction · Casting · Location · Call sheets & scripts · Glam & production · Campaign commercial · UGC for ads · Launch plan
Product campaign + founder series, one VIP Content Day
A product brand we couldn't wait to get into
Kytura already had a product reputation. What it needed was a campaign that championed health and wellness with the same confidence, across promos and ads. With the reputation in place, the concept and creative direction came naturally.
One day, planned to the minute
Model casting, location sourcing, call sheets, script and creative direction, a glam and production team, art direction on the day. The founder didn't have to struggle or guess: the strategy was done before anyone pressed record.
Then the plan to use it
We didn't stop at production. The day closed with a comprehensive launch and content-marketing plan, so the commercial, the UGC and the founder series had somewhere to go.
Dr. Ann walked away with a campaign commercial, UGC for ads and a founder series from a single day, plus a launch and content-marketing plan to put it to work, without having to figure any of it out herself.
“So well prepared. A lot of thought went into it, a lot of effort. Had a nice day with the crew, with everybody. It was fantastic.”Dr. Ann, founder, Kytura Naturals
Follow the project on Instagram: The campaign · Dr. Ann's review · VIP Content Day
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