Breezyy Beauty
A beauty and aesthetics studio in Toronto that wanted its rebrand to be felt, not just announced. So we launched it as an experience, then gave it a digital home that runs the business.
Breezyy Beauty + Aesthetics, Toronto
Launch brunch May 26, 2024 · Website live September 2024
Branding · Launch activation (The Breezyy Experience) · Website · CRM & booking setup
JOP Studios (photo), The Details Company (video), Ecstasy Booth, The White Oats, Cakes by Natty, Cutish, TP Artistry
The Breezyy Experience
Instead of a post announcing the rebrand, clients were invited to a skincare brunch. A calm, inviting room with a branded booth, a brunch spread, bouquet-making, expert skincare tips and massages, and a thoughtful gift for every guest. Everyone left with personalised product recommendations and a reason to talk about it.
A website that does the work
Four months later the website went live, true to the identity from palette to typography, and with a CRM built in: client relationships, bookings and communications managed in one place. To celebrate, Breezyy ran an exclusive 20% off on bookings made through the site.
Front end and back end, matched
This is what we mean by Client Experience Systems: the brand looks premium on the day of the launch, and it keeps feeling premium when a client books, gets a confirmation and comes back.
A launch clients experienced in person, a new identity carried into the studio and online, and a website that took bookings from day one with the CRM behind it.
Follow the project on Instagram: Launch day · The Skincare Brunch · Website live · Website & CRM · Behind the scenes
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