Bond Awards 2024
A launch strategy, a brand identity, a content story and a room, built together for the first Bond Awards: a celebration of Nigerian excellence in Canada.
The Bond Awards, an initiative of TWM Studios. Convener: Modupe Ehinlaiye
Canada · September 13, 2024
Launch strategy · Brand identity · Website & copy · Content strategy & creative direction · Brand activation
JOP Studios (production & BTS)
An identity built around one idea
The convener came with a visionary concept and a clear purpose: tell Nigerian immigrants' own stories and change the narrative. The logo answers that directly: a circle for unity and diversity, with the map of Nigeria at its core tying everything together. From there we built the full identity: website design, copy, bespoke trophy dimensions and every supporting graphic.
Storytelling at the centre
The content strategy was one cohesive story about strength and heritage. Documentaries with the honorees sharing how they overcame stereotypes, rapid-fire questions for fun, a seamless countdown and a social strategy that carried it all. Our creative direction guided the shoot day, the content and the website copy so the vision stayed coherent everywhere.
Then the room
Brand activation was the heart of the Bond Awards experience. Every element, from the first draft to the final night, was designed to immerse guests in the essence of the brand, so the identity on the screen and the identity in the room were the same thing.
As shared on our Instagram in the run-up: the campaign hit its target of 100 tickets sold weeks before the night, and Bond Awards opened nominations for its second edition straight after. For us it stays a testament to the brand promise: turning dreams into experiences.
Follow the project on Instagram: The journey · Content strategy · Brand identity · The convener
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