Alison Wearing
A brand refresh through FLOW: content that finally matched where its founder is now.
Came with: Content that had stagnated. “I was using the same things over and over.”
Alison Wearing — author and memoir-writing mentor
Visibility System · FLOW
Brand & offer clarity · Creative direction & messaging · Content strategy · Content day at Explora Cabin · Photo, video, graphics & website assets
The Details Company (production)
A brand that had drifted from its founder
Alison knew her brand needed a refresh. She needed content that reflected the work she does today, and most of all she needed the brand to feel like her again.
The FLOW process
We started with her vision, current offers, audience and what the brand needed now. Then creative direction, messaging, content ideas and strategy, and a summer content day in the hills at Explora Cabin where every corner became a backdrop.
Content with a job to do
Photos, videos, graphics and website assets, built to be used in her ads, on her website and across social. Content aligned with where the brand is going, not just more of it.
Alison left with a full set of photos, videos and graphics for her ads, website and social channels, and a clear direction for using them, instead of another folder of beautiful content she didn't know what to do with.
“Beautiful. Fabulous team. They put me right at ease. This is the kind of energy and creative we've really needed, because everything had sort of stagnated. If you haven't experienced FLOW, you're missing out. Five stars.”Alison Wearing, author & memoir-writing mentor
Follow the project on Instagram: Alison's review · Summer content day
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